Italian leg of Euro tour nets honorary innovation diploma for Tim Cook

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Apple CEO Tim Cook’s unannounced European tour has taken him to the United Kingdom, Germany and Italy to date. And on certainly one of his newest stops, he acquired an honorary grasp’s diploma Thursday from the Università Degli Studi di Napoli Federico II in Naples, Italy.

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“It’s an honor to be recognized by an institution with such a distinguished history, one that has nurtured Italy’s brightest young minds for nearly 800 years,” Cook stated, accepting the honorary grasp’s diploma for innovation and worldwide administration.

Tim Cooks Receives Honorary Master’s Degree in Naples

The diploma acceptance tied in properly with a Q&A session Cook engaged in with college students. During the speak, he cited synthetic intelligence and augmented actuality as thrilling areas of improvement for Apple, and for expertise normally.

A pupil’s query about which applied sciences excite him most led Cook to respond that AI is “a fundamental, horizontal technology that will touch everything in our lives.” He talked about Apple Watch and different merchandise that can depend on AI.

Then he stated he was “super-excited about augmented reality” as one thing that might turn into as necessary because the web in folks’s on a regular basis lives:

“I think … this will happen clearly not too long from now, if you look back at a point in time — you know, zoom out to the future and look back — you’ll wonder how you led your life without augmented reality. Just like today, you wonder, ‘How did people like me grow up without the internet?’ And so I think it could be that profound, and it’s not going to be profound overnight.”

That a part of the video cuts off at that time.

Apple is, in fact, engaged on AR/VR headsets. Rumors level to a high-end model geared toward builders and a extra reasonably priced model geared toward a broader industrial market.

It actually seems like Tim Cook and the Ted Lasso forged are cheering on the fictional AFC Richmond soccer membership.Photo: Apple Cook’s tour of England

Prior to Italy, Cook barnstormed via the UK and Germany. (You can hold monitor of Cook’s ongoing travels through his Twitter account,

In London, Cook visited the brand new Brompton Road Apple Store in addition to the Covent Garden and Regent Street places. He additionally took within the Southbank Center artistic advanced, which stated it’s going to be a part of Apple’s Racial Equity and Justice Initiative to empower minority creatives.

Another cease was the Battersea Power Station workplace advanced, slated to turn into residence to a number of scattered Apple places of work within the London space when work is completed in early 2023. If “Battersea Power Station” rings a bell however you’ll be able to’t image it, simply recall Pink Floyd’s Animals album cover (and depend on the Apple places of work trying at the least rather less ominous).

Cook additionally spent a while with forged and crew members of the hit comedy Ted Lasso on Apple TV+. A gaggle posed for a photograph meant to appear like they’re all cheering on the present’s fictional AFC Richmond soccer membership.

Folks with Cook within the pic embody Jason Sudeikis (who performs Ted Lasso), Juno Temple (Keeley), Hannah Waddingham (Rebecca), Brendan Hunt (Coach Beard), and Jeremy Swift (Higgins).

Just a few different Apple executives joined the AFC Richmond go to, in keeping with 9to5Mac: Eddy Cue (SVP of companies), Lisa Jackson (VP of surroundings, coverage and social initiatives), Deirdre O’Brien (SVP of retail and other people) and Kristin Huguet Quayle (VP of worldwide communications).

Eddy Cue, left, and Tim Cook hoist a few chilly ones at Oktoberfest in Munich, Germany.Photo: Apple Cook in Germany

After leaving the UK, Cook visited Germany. There his stops included the Apple Rosenthaler Straße retail retailer in Berlin, after which Cook and Cue hit Oktoberfest in Munich.

That concerned giant festbiers and conventional German garb, in fact, like Cue’s lederhosen and tunics throughout.

But there was extra to the Munich cease than festing. Cook and Jony Srouji, Apple’s SVP of {hardware} applied sciences, went to an Apple-affiliated lab the place “engineers conduct some of the cellular testing done to ensure we’re optimizing for performance and connectivity,” 9to5Mac stated.

Cook additionally met with Munich photographer Jannik Obenhoff and considered a few of his work produced with iPhone 14 Pro Max.


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